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Amazon crushed it in e-commerce and cloud, forecast an impressive holiday quarter

Amazon parcels are prepared for delivery at Amazon’s Robotic Fulfillment Centre on December 19, 2023 in Sutton Coldfield, England. 

Nathan Stirk | Getty Images News | Getty Images

Amazon reported a much better-than-expected third quarter Thursday, with strong growth across online sales, its cloud business and advertising. Margin initiatives lead to soaring profits. Additionally, the fourth-quarter forecast was exactly what was needed to keep investors happy.